AI Academy · ELEVATE with AI · Thinkers

ELEVATE with AIDigital Playbook

A practical digital resource to help you revisit key frameworks, apply them to live AI opportunities and decisions, share the learning with your team, and prepare for the next stage of ELEVATE with AI.

Use this digital playbook in the way that best supports your needs. Start with the section most relevant to the situation in front of you, explore the areas that are useful now, and return to others whenever the need arises.

Getting started

What this playbook is for

Structure

How to use this playbook

Every framework in the library is built the same way, so you can open any one of them on its own and use it without needing to recall the classroom discussion.

Find the right framework

Start from the situation you are in

Choose the situation closest to what you are working through now. You can return to the map whenever a different need or decision arises. Each row opens the framework built for that moment at its application section, and readies the resource that goes with it in the toolkit.

If none of these quite fit, the Three Judgement Gates are the safest general-purpose starting point: they work for almost any AI proposal that lands on your desk.

Share with your team

Run a knowledge-sharing session

Sharing the learning is one of the core ways to use this playbook. Each framework includes a ready-to-facilitate Share it with your team section, so you can bring the frameworks into conversations with colleagues and help broaden their application across the business. Different frameworks suit different formats — the one that belongs to each framework is set out inside it.

You do not need to be an AI expert to run these

Each framework's Share it with your team section names the format that suits it, who to involve, how to run it, and the module's own questions to use. You are facilitating a business conversation about judgement, not teaching a technical class.

Prepare for Module 2

Your Next Steps until Module 2

Two things to complete

Task 1 · AI Use Case Proposal — develop one initial AI use case for your business area. A first-pass proposal, not a final business case.
Task 2 · Framework-in-Action Reflection Log — reflect on how you applied the framework after Module 1: what you reviewed, what you challenged, and how you communicated.

Framework library

Seven frameworks, organised by the work they support

Each framework is self-contained: why it matters, what it is, when you should use it, how to apply it, and how to share it with your team. Open the framework that best fits the situation in front of you and return to others whenever they become relevant.

Your work

Application tracker

Everything you capture inside the frameworks is gathered here. This is the view to open before a conversation with a colleague, or before Module 2 — it shows what you have explored, what is still an assumption, and where your case currently stands.

Your own self-assessment
AI Use Case Proposal — What Good Looks Like0 of 8 ticked
Reflection Log — What good looks like0 of 6 ticked
Open the proposal
Your captured work

Everything you have recorded, in one place

Pulled from the frameworks and tools you have used. Select any heading to go back to where you wrote it.

Still blank

What is still blank

Generated from your own entries. This lists what you have not yet filled in — it makes no judgement about what you have written.

Tangible outputs

The approved output for each section

As set out in the approved application questions.

The PDF contains only what you have written — your notes, tool entries, proposal and commitments — not the reference content of the playbook.

Your work

Toolkit — working resources by situation

Each resource carries its purpose, when to use it and how to use it. Every one can be filled in here, copied to your clipboard as plain text, and pasted into an email, a document or a slide. Open the ones that match what you are doing.

Prepare for Module 2

Task 1 · AI Use Case Proposal

Develop one initial AI use case for your business area. This is a first-pass proposal — not a final business case. Work through each section and type into the boxes; sections carry forward and are refined in Modules 2 and 3.

Prepare for Module 2

Task 2 · Framework-in-Action Reflection Log

Put it into practice

Turning judgement into visible leadership behaviour

Leading Self is about translating judgement into visible leadership behaviour. This section holds the practices that make that happen, and the commitment card where it becomes specific enough for someone else to notice.

Commitment card

Apply · Avoid · Communicate

What you will start applying, what you will deliberately avoid or refuse, and what you will communicate to the people who take their signals from you. Keep it to commitments you would be comfortable being held to at Module 2.

Commitment Wall and peer dot-vote

Reference

Glossary

Every term used in this playbook is also explained where it first appears, so you should never need to come here mid-task. This section is for checking a definition after the fact.

Saving your work

Keeping a copy, if you want one

Anything you type is stored in this browser, on this device, and is not sent anywhere. Saving is a convenience rather than a requirement — the playbook works as a reference resource whether or not you keep notes in it. Save my results as a PDF gives you a readable copy of everything you have written. Download a backup saves the same entries as a data file, so you can restore them if you change browser or device.

This browser is not allowing the page to save data locally, so anything you type will be kept only while this tab is open. Download the file and open it directly from your own computer to keep notes between visits, or use Export a copy before you close the tab.
Disclaimer. This playbook is an internal learning resource produced for participants of the Majid Al Futtaim AI Academy ELEVATE with AI programme. Frameworks are drawn from Module 1 taught by Prof. Markus L. Keiper with Emeritus and NUS Business School. Figures attributed to Majid Al Futtaim are drawn from internal programme and strategy materials and are indicative rather than audited; external statistics are attributed at the point of use. Nothing here constitutes legal, financial or regulatory advice. Regulatory references, including the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), are summarised for orientation only — confirm any specific obligation with Legal, Data Privacy and Information Security before acting. Notes you enter are stored in your own browser on your own device and are not transmitted anywhere.